Our Team

William is co-founder and CEO of Airbox Systems, with more than thirteen years of entrepreneurial experience in situational awareness provision. Having studied Engineering at Bristol University William founded his first business at 21 specialising in the supply of fixed wing aircraft parts. Airbox was born in 2008 as a solution to navigation for private pilots, the system was quickly taken up by medical response helicopters with Dorset Air Ambulance leading the way. By 2011 the expansion into the emergency services sector was a defining the future of Airbox. With a focus on innovation, safety and the highest level of customer service, Airbox became one of the leading providers of situational awareness amongst the emergency services.

The focus now was to connect air and ground responders and create a clear operating picture that brought the emergency services together. William’s strong leadership has enabled the business to support more than 75,000 emergency services operations annually across the UK, his extensive experience in assessing the technological needs of customers and translating goals into software has provided a strong foundation for a connected operational picture.

The passion of Airbox is to protect life through enabling informed decisions, and providing the right information to responders to help protect life. People make good decisions when they have good information, Airbox delivers situational awareness software for complex and demanding environments. Our customers are people for whom safety and effectiveness in the field are paramount.

Gerry has been involved with Airbox since leaving the Armed Forces 8 years ago.  He is a Director alongside William Moore, the CEO of the company. Gerry spent 45 years in the Armed Forces, all with specialist units, the majority of which were with 22 SAS Regiment where he spent 34 years. During this period, he saw service in major conflicts: Northern Ireland, the Falkland Islands, the Balkans, the Middle East and Afghanistan as well as being deployed in a number of other countries where there was British interest.

Many of the positions he held throughout his career, especially whilst serving with 22 SAS Regiment have particular relevance to the role he undertakes at Airbox today.  He previously worked extensively with the Emergency Services though particularly with the police where, as befitted someone of his rank and experience he planned, prepared and ran training and operations within the counter-terrorism arena.  He also worked and operated with a number of Other Government Departments.

Whilst serving, Gerry received four gallantry awards - two Queen’s Gallantry Medals (QGM) and two Mention in Dispatches (MID), a Commander in Chief Commendation (CINC) for valuable service as well as being created a Member of the British Empire (MBE).

Gerry is also the CEO of a military charity called Hire A Hero – a charity he set up on leaving the Armed Forces and which he still runs today. Its focus lies in supporting Service Personnel on their transition from Service to Civilian life.

Following more than a decade in the supply chain and aviation sector, and extensive non-profit support across several humanitarian and national security based organizations, Michael launched Gates Defense Systems in early 2018; an organization focused on protecting life of those operating in complex environments. After identifying market opportunity within the US for advanced situational awareness software, and meeting the Airbox team durring a counter terrorism conference in late 2018, the two organizations began the journey which led to the creation of Airbox Systems LLC in the United States in 2021.

Michael heads up the US organization in its effort to grow Airbox Systems’ products across both commercial and government segments, while fulfilling the organizations ethos of protecting life by ensuring its clients have the best possible applications to make informed decisions. Michael also continues to be involved in a number of non-profit efforts, including a recent supporting role in the evacuation of American citizens from Afghanistan, and helping survivors of conflict receive specialized medical treatment.

Working directly with Chief Executive Officer in setting the strategic vision and platform success for
funded start-up dedicated to commercial and government entities seeking new cyber, open-source
intelligence, secure communications, and situational awareness capabilities to mitigate risk in
complex operational environment.

Jo joined from a FinTech, where she was Chief of Staff with a focus on culture and responsibility for governance, risk and compliance. Previously, Jo worked for British Business Bank, working on small business finance policy and Government Affairs, growing a team to enable better understanding and influence of small businesses at a regional/devolved nation level. Prior to this, she was Private Secretary in Dept for Business, Energy & Industrial Strategy.