Always go the extra mile for our customers and to support what they're trying to achieve

We see things as they are, and focus on what we can do to make them better.

The difference our actions and products make in the world matters & we act ethically always.

We accept responsibility for our actions, collectively and individually.

We treat our colleagues, customers and all those with whom we interact with respect, sympathy, fairness and understanding of their strengths, limitations and diversity as human beings

We will be proud of the quality of our output and will always project an image of quality in everything we do

We add joy to the workplace, our interactions, and our products